Blog
  • Click & Collect gaining in popularity: dm now starting with its own system as well


    The drugstore chain dm is to open its own online shop offering a click & collect function in early summer 2015. Using the internet, customers will then be able to access virtually the complete product range offered by over 1,600 stores. dm is late to take this step: their competitor Rossmann has been online for a long time now, as have the drugstore chains Müller and Budnikowsky. >>read more

    Tuesday, 17. February 2015 -16:10
  • Carneval at Brodos


    For many years now we have enjoyed the tradition that everyone at Brodos dresses up to come to work on Rose Monday. A prize is offered each year for the three best costumes. We have put together the best pictures of carneval at Brodos for you and are pleased to announce the winners of the costume competition. >>read more

    Tuesday, 17. February 2015 -16:45
  • E-commerce continuing at a record level


    As current figures from the trade associations show, e-commerce is booming, a trend which is set to increase even further over the next few years, predominantly due to the increasing importance of mobile commerce. For the retail sector, this means it is time to take action rather than shutting their eyes to reality. >>read more

    Tuesday, 17. February 2015 -15:10
  • ERP moving into the cloud


    We have been storing our private pictures, music and videos in the “cloud” for some time now. Our files are available on all end devices such as tablet, smartphone and computer at all times, no matter where we are. In the professional area, services such as software as a service are also gaining ground. SAP, for example, the largest software manufacturer in Europe, has also started out into the age of the cloud. Taking the example of enterprise resource planning, I would like to show the advantages entailed for the user by transferring software into the cloud. >>read more

    Tuesday, 17. February 2015 -15:29
  • How can you convert an online product search into a purchase in a brick and mortar retail store?


    Facebook has introduced a new tool which is meant to measure when advertising has led to an offline purchase being made. Google has already been offering advertisements with local product availability since last year via AdWords, checking whether users really did visit the store after clicking on the advertisement. With these functions, Facebook and Google have confirmed that there are already enough retailers who are represented online and are successfully attracting customers from there into their stores. We would like to show three steps which are also easy for specialised retailers to put into practice. >>read more

    Tuesday, 17. February 2015 -15:51

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