I am regularly in the US, where I have been keeping a close eye on the latest trends in the merging of offline and online business. Whilst I was there, I particularly noticed a kiosk system from the Sephora chain of cosmetics stores, which is trying to bring e-commerce into the brick and mortar retail stores but unfortunately failing to actually put it into practice. Consistent technology tailored to the specific requirements in store was not developed and used from the outset.
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