"Click & collect avoids the hassle of waiting for parcels to arrive, you can just go to the shop whenever it suits you. The latest figures from the UK show that this service is becoming ever more popular."

Felix Dingermann, Managing Director brodos.net Business Development

The British department store John Lewis reports surprising multi-channel figures: every second customer chose to collect orders placed online instead of having them delivered to their home. During the run up to Christmas, 56 percent of all orders placed online by customers were collected in store using click & collect.

John Lewis reports that the increasing popularity of click & collect led to this service overtaking home delivery for the first time since it was introduced. In 2012, 27 percent of online orders were collected in store, whilst in 2013 it was already 40 percent.

According to John Lewis, the main reason for this trend is the customers’ growing desire for speed and convenience. A lot of online shoppers are quite simply fed up with waiting forever for the parcel service or even missing it several times and would rather pick up the items they have ordered in their local store when it is most convenient for them. This often even means that they get their products quicker than if they wait for them to be sent.

Detailed report on the latest click & collect figures from John Lewis