Blog
  • The individual end customer magazine for all Local Heroes


    We now offer our Trends customer magazine as part of our Local Hero marketing strategy as a customized version with a personal team or shop cover. We want to present the retailer as an expert and personality in his region. From now on all retailers are free to participate, it’s not restricted to my-eXtra partners only anymore. >>read more

    Tuesday, 8. September 2015 -16:49
  • The ball is rolling at Brodos: Launch of Sky-marketing


    Brodos begins with the marketing of Sky. So Brodos partners have the opportunity to offer the entire product portfolio of Sky for private customers in their shops. We cooperate specifically with retailers who are not yet active in the Sky marketing. >>read more

    Tuesday, 8. September 2015 -12:05
  • Walmart vs. Amazon: The ecommerce race


    The American business magazine Fortune shows in a report, how Walmart wants to win the arms race with Amazon with the right e-commerce tools. Among other things, the American retail giant is testing a free delivery service and pick-up stations for food. Currently Walmart is already the no. 2 in terms of e-commerce in the United States and has recently overtaken Apple. >>read more

    Tuesday, 18. August 2015 -16:52
  • Brodos supports Vodafone marketing launch in Kabel Deutschland partner shops with kiosks


    Since early August Brodos provides POS material, marketing campaigns, digital signage, on-site training and individual promotional offers for a smooth marketing launch of Vodafone and Otelo products in selected Kabel Deutschland partner shops. The shop are ideally equipped for the marketing of mobile products with the brodos.net ERP system and the kiosk. In an interview André Einhaus goes more into detail about this project. >>read more

    Tuesday, 18. August 2015 -16:44
  • Book "The connected store" available in bookstores and online from October 5th


    The over-the-counter retail is facing major changes. Consumer behavior is changing and we all buy more and more online. In the process, traditional retail is coming under increasing pressure and the aggressive approach of Internet companies like Amazon has devastating consequences especially for the small and medium-sized business. My book "The connected store", which will be available in bookstores and also online from 5 October, uses the example of the mobile communications industry to show in which direction retailers should be going. >>read more

    Tuesday, 18. August 2015 -15:24

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