The over-the-counter retail is facing major changes. Consumer behavior is changing and we all buy more and more online. In the process, traditional retail is coming under increasing pressure and the aggressive approach of Internet companies like Amazon has devastating consequences especially for the small and medium-sized business. My book "The connected store", which will be available in bookstores and also online from 5 October, uses the example of the mobile communications industry to show in which direction retailers should be going.
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