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Brodos supports Vodafone marketing launch in Kabel Deutschland partner shops with kiosks
Interview mit André Einhaus, Head of Product Management Cardware
PARTICIPATING KABEL DEUTSCHLAND PARTNERS LAUNCH VODAFONE-MARKETING WITH BRODOS.NET ERP SYSTEM AND KIOSK
Since early August Brodos provides POS material, marketing campaigns, digital signage, on-site training and individual promotional offers for a smooth marketing launch of Vodafone and Otelo products in selected Kabel Deutschland partner shops. The shop are ideally equipped for the marketing of mobile products with the brodos.net ERP system and the kiosk. In an interview André Einhaus goes more into detail about this project.
How does Brodos support Vodafone’s marketing launch in selected Kabel Deutschland partner shops?
We make the Kabel Deutschland retailers ready for selling Vodafone! We provide them with POS equipment, ranging from Vodafone light columns to the sidewalk stands.
All participating stores will also receive our brodos.net ERP as accounting and sales system and the kiosk, which is a touch terminal for sales support and an extension of the assortment in the store. Brodos executes the appropriate training of the partners, so they can hit the ground running.
Since the project start we have also been the first point of contact regarding Vodafone marketing for the participating partner shops with our internal and external sales team.
What is the added value for the partner?
He will receive exclusive monthly retail offers with highlight devices including promotional activities such as posters, flyers and social media advertising. In addition, he benefits from the fact that we sell flyer devices on commission. These can therefore be returned for free at the beginning of the next month, if necessary.
Another positive point is the equipment with my-Store.TV. This is the Brodos digital signage solution, i.e. promotional videos on screens in the shop. The retailer will receive appropriate advertising to his product offerings on an individual channel.
Kabel Deutschland partners can offer their customers a future-oriented product portfolio with the kiosk. This gives them the opportunity to also offer accessories right from the start, without having to stock up with goods. Via the kiosk end customers have access to a large product range, comparable with the one you can find online.
What is the benefit of the end customer?
End customers will now find in all selected Kabel Deutschland partner stores mobile, landline and TV expertise from one source. They will get improved and tailor-made offers, the best communication technologies, linking modern mobile network and fiber-optic cable easily with one another and at the same time have a competent contact person for these issues at the store.
Thank you for the interview.
Among others, these Kabel Deutschland partners are looking forward to their successful start with the kiosk:
Kabelshop Emden
Kabelshop Stralsund
Kabelshop Greifswald
Kabelshop Lagenhagen
Tuesday, 18. August 2015 -16:44 
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