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  • Price roller coaster and regularly changing prices


    The larger the marketplace becomes, the more factors influence the price, and e-commerce retailers on the internet can react in a matter of minutes. Thanks to mobile internet, however, prices in store are now in competition with prices offered online, making it necessary for new prices to be calculated in store on an ongoing basis. Prices are starting to move, like share prices on the stock exchange. For the latest products, it is not unusual for the price to even change several times a minute! Look for example how online prices progressed for the CAT B15 Q. These fluctuations make it clear that prices need to be checked at least once a day. >>read more

    Monday, 11. May 2015 -13:15
  • Mobile Commerce - comparing prices and shopping online directly in store


    Perhaps someone has already raved to you personally about the unbelievable possibilities offered by mobile commerce or about the dramatic effects it is set to have. And perhaps you haven’t entirely understood just what all the euphoria is about, as you thought mobile commerce is the same as e-commerce, just mobile on a mobile phone instead of on a fixed PC. Basically that is right, but mobile internet and smartphones offer consumers so many more possibilities. >>read more

    Monday, 11. May 2015 -13:57
  • Up to 30% more turnover, depending on how actively the Kiosk is used during sales


    By carrying out a case study, we wanted to discover how the brodos.net Kiosk is doing in practice. Taking Hassan Hamdaoui and his Callnet shops as an example, we will show what situation we found at the outset and which challenges we were able to solve with the Kiosk. Whilst doing so, we discovered that the Kiosk is used in a similar way by a lot of our partners. In general, both satisfaction and sales figures are given a boost by the Kiosk. With most of our retailers, turnover was raised by up to 30%, depending on how actively the Kiosk was used during sales. >>read more

    Monday, 11. May 2015 -13:55
  • Manufacturers often lead retailers up the garden path with unrealistic RRP’s, damaging themselves greatly in the process!


    If manufacturers do not take their own recommended retail prices seriously, viewing them merely as a rough guideline, they do more damage than they realise. I’ll tell you why: money matters! The price is a decisive factor when making a purchase. >>read more

    Tuesday, 21. April 2015 -15:45
  • Customers browse online and then buy in store


    According to a survey conducted by PwC, 73 percent of US customers prefer to buy in store, after having first read up on the product online. The reasons for this included wanting to avoid paying for delivery, or wanting to see, touch or try the merchandise before actually making the purchase. >>read more

    Tuesday, 21. April 2015 -14:58

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