Up to 30% more turnover, depending on how actively the Kiosk is used during sales

Dominik Endress, Head of Sales brodos.net
By carrying out a case study, we wanted to discover how the brodos.net Kiosk is doing in practice. Taking Hassan Hamdaoui and his Callnet shops as an example, we will show what situation we found at the outset and which challenges we were able to solve with the Kiosk. Whilst doing so, we discovered that the Kiosk is used in a similar way by a lot of our partners. In general, both satisfaction and sales figures are given a boost by the Kiosk. With most of our retailers, turnover was raised by up to 30%, depending on how actively the Kiosk was used during sales.
The short version of the case study:
1. Background
Customer traffic in brick and mortar retailers is falling due to the massive competition posed by online trade. Hassan Hamdaoui has been selling telecommunications products in his “Callnet” stores since 1995.
2. Why did Hassan Hamdaoui decide to use the brodos.net Kiosk?
Turnover from additional sales was falling, as many end customers preferred to shop online in view of the wider range of products available on the internet. The brodos.net Kiosk was intended to compensate for the advantage offered by the internet of a huge product range.
3. Challenges
End customers did not approach the Kiosk of their own accord. Sales staff wondered how they could incorporate the Kiosk into their sales pitch.
4. Solution to challenges
The Kiosk is not a self-service terminal, it must be incorporated actively into sales talks. This reduces the reluctance of end customers to use the new technology and the sales person can bring cross-selling options into play. The initial scepticism on the part of the sales staff was soon put aside when the first cross-selling successes were made. The Kiosk is particularly well suited to introducing accessories such as Bluetooth speakers, special smartphone cases or smartwatches into sales consultations.

5. Results of introducing Kiosk
The result of solving the challenges was that sales increased sharply, especially as far as accessories were concerned. In total, Hassan Hamdaoui was able to increase sales of accessories in his stores by an average of approx. 30 % thanks to the Kiosk. Another crucial factor was that virtually no customers had to be sent home empty handed as the product they wanted was not available in store. Customer behaviour changed, many now actively asked about products which they had previously only bought online.
6. Conclusion:
The owner of several mobile communications stores, Hassan Hamdaoui, was able to increase his available product range thanks to the brodos.net Kiosk. Sales of accessories in particular were boosted once the Kiosk was used as a sales tool during consultations. End customers soon learnt that products they had previously bought online were also available from Hassan Hamdaoui.
Are you interested in the brodos.net Kiosk? Then call us at +49 9133 / 7770 - 140 or write us an email: kundenservice@brodos.de
Monday, 11. May 2015 -13:55