My keynote at the my-eXtra industry gathering focussed on our new “Local Hero” marketing concept . Whilst end customers can find a huge selection of products at a good price online, they still need help from an expert if any problems arise. With the Connected Store, all retailers are now able to position themselves as a “Local Hero” in their region. Using the Kiosk and the Online Kiosk, they can keep up to speed with online disciplines, whilst offering a personal service and local services over and above.
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