Blog
  • Brick and mortar retailers tend to undersell themselves and their services


    One of the greatest benefits of brick and mortar retailers over online retailers is the comprehensive service customers can take advantage of in store. Service is very important for customers, whilst at the same time presenting retailers with a great opportunity for making more turnover and attaining long-term customer loyalty. However, many retailers tend to undersell themselves and their services. In an interview, Frank Lüttjohann explains why this doesn’t have to be the case. >>read more

    Tuesday, 21. April 2015 -11:33
  • Customers use mobile phones to compare prices in store


    According to a study carried out by the GfK (German consumer research association), just over a quarter of all mobile phone users regularly compare the prices of products online whilst standing in a shop. How much does the camera cost somewhere else? Can I get the bike cheaper online? Retailers then often lose out, with many customers actually placing an order online whilst still in the store. Read on to discover why this doesn’t have to happen. >>read more

    Tuesday, 31. March 2015 -14:42
  • Wearables: Is the breakthrough set to come with the Apple Watch?


    Last year a total of 6.8 million smartwatches and fitness wristbands were sold. Samsung was the leader with 1.2 million products from the Gear product range sold. But is the market for wearables really set to change dramatically with the Apple Watch? Some analysts predict that 26.3 million smartwatches from Apple will be sold within one year. >>read more

    Tuesday, 31. March 2015 -14:14
  • my-store.TV: Now free for everyone!


    One of the many new developments we presented at the the my-eXtra industry gathering was the free my-store.TV app. It has been newly developed and is available now in the Google Playstore. This app allows us to offer everyone digital signage free of charge with immediate effect, no matter whether they are already a Brodos partner or not! All you need is an Android-enabled device, a screen and an active internet connection. >>read more

    Tuesday, 31. March 2015 -14:28
  • Keynote: Becoming a Local Hero with the Connected Store


    My keynote at the my-eXtra industry gathering focussed on our new “Local Hero” marketing concept . Whilst end customers can find a huge selection of products at a good price online, they still need help from an expert if any problems arise. With the Connected Store, all retailers are now able to position themselves as a “Local Hero” in their region. Using the Kiosk and the Online Kiosk, they can keep up to speed with online disciplines, whilst offering a personal service and local services over and above. >>read more

    Tuesday, 31. March 2015 -14:43

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