According to an old German saying, trade is change, and this saying is more pertinent today than ever before. The internet has had a lasting effect on customer behaviour and more and more people are deciding to make purchases online. The first round in e-commerce went to the so-called pure players, but consumers will become more demanding when it comes to the shopping experience, service and services they expect and that is precisely where brick and mortar retailers with local stores and staff available in store are in the better starting position.
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