Andreas Bartel, StoreShip Project Manager

The total number of StoreShip returns is quite impressive: Our average returns quota is just 1.31 percent. That is an excellent result! Our figures are far below those of the three top-selling product categories online, namely consumer electronics, fashion and media / books.

FIGURES WHICH SPEAK FOR THEMSELVES WITH STORESHIP RETURNS QUOTA 

It is great to see how well StoreShip is working, and we are very pleased to be able to report such great figures for returns. If you look at other companies involved in e-commerce, we can say with pride that we have considerably fewer returns that they do.

Costs for e-commerce are predominantly incurred through returns, which are particularly high for shoes and clothing. The returns quota is said to be 70 to 80 percent in this area, and returns can easily cost retailers anything up to 20 euros. If you compare the returns quota in “normal” online trade with our returns quota for StoreShip orders, then the figures quite clearly speak for themselves. In online trade returns in the fashion sector amount to 47.28 percent, and 14.13 or 15.4 percent in the area of consumer electronics. 

Brodos is top when it comes to returns management!

For our StoreShip orders, on the other hand, the average returns quota in 2015 for all SSH orders (kiosk/online kiosk/manufacturers’ websites) was a mere 1.31 percent. We have looked into the reasons for our 27 returns and found out the following: In 11 percent of the cases, the retailer / customer did not state a reason, 8 percent were not convinced by the product and in 2 percent of the cases the customer had placed a wrong order. 

Our returns quota is quite impressive.

The analysis also includes those service cases which are not a  “traditional” return, in which customers were not convinced by the goods. It goes without saying that StoreShip takes care of deliveries and goods which are stamped or delivered incorrectly, providing retailers with perfect peace of mind.

Our analysis also clearly proves what online retailers with returns quotas of up to 47 percent are missing: a competent point of contact in store, who can avoid false orders by being placed by providing expert advice (at the kiosk) and is available to assist straightaway if any questions arise, whereas in e-commerce the only option is to have the hassle of returning goods.