Blog
  • Study: Great online potential for brick and mortar retailers


    A study commissioned by Yatego Local and conducted by the market research institute Fittkau & Maaß shows that nearly a third of consumers would purchase more in regional stores if their product range was also visible online. >>read more

    Thursday, 12. November 2015 -10:31
  • Keynote: How the Connected Store Works


    Many specialist retailers have noticed that customer traffic in brick and mortar stores is currently on the decrease. Market research is also reporting the same trend. Online trade has taken over a large share of the total market volume, securing its own “piece of the cake”. This means: only those specialist retailers who are capable of coping with the internet and its demands will be successful in the long term. In my keynote speech at the roadshows I explain how thanks to the connected store it is now possible to tempt customers from the region who are shopping online back into the store. >>read more

    Tuesday, 27. October 2015 -10:36
  • The video of our Roadshow


    Four exciting roadshow weeks are behind us, during which we received a lot of positive feedback from retailers. Alongside our secret star of the show, the 32” Kiosk, the whole concept surrounding the connected store was naturally also another special highlight. It was discussed in detail during the keynote, as was Dominik Brokelmann’s newly published book, which sheds more light on the concept behind the connected store in the printed form. >>read more

    Tuesday, 27. October 2015 -09:29

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