“The study proves that our concept of the connected store captures the spirit of the times, helping brick and mortar retailers compete against online trade.”
Dominik Endress, Head of Sales brodos.net

ONLINE PRESENCE PROVEN STRONGLY RELEVANT 

A study commissioned by Yatego Local and conducted by the market research institute Fittkau & Maaß shows that nearly a third of consumers would purchase more in regional stores if their product range was also visible online. 

According to the study, one characteristic particular to German internet users is a high level of loyalty to local retailers. A noteworthy 44 percent of those questioned purchase as much as possible from businesses in their local town.  Users prepare purchases online and on mobile devices: 33 percent search online for stores in their vicinity, 22 percent use their smart phones when out and about to look for stores.

Proven: more and more consumers would like to gather information about products online before making a purchase.

STORES OFTEN NOT VISIBLE ONLINE 

Searching online for local brick and mortar retailers often leaves customers feeling frustrated and dissatisfied.  The smaller the town, the more difficult it is to find stores online. It was in particular those people living in small towns and villages who stated that they couldn’t find anything suitable when searching for stores online.  “Many retailers in Germany are not yet making anywhere near full use of all possibilities offered by increasing digitalisation. A sensible first step is, for example, setting up an attractive digital presence” says Ben Rodrian, CEO of Yatego Local, who commissioned the study. 

Perfect connection: the Brodos.net online Kiosk shows the retailer’s product range on the internet.

ONLINE KIOSK CONNECTS BOTH WORLDS

This is the very idea behind our concept of the connected store, which is aimed at enabling retailers to address customers over all channels. Online and offline sales are merging more and more. We have noticed, however, that many retailers find it hard to set up and operate an online presence - and this is where we step in to help. The concept includes the online kiosk, which displays a product range of over 150,000 products for retailers online. The aim of the online shop window is to lead customers into the store. The Google search takes customers to the retailer’s website, where they can research products using a wide range of search functions and detailed descriptions, including text, images and videos. Finally, they can reserve the required products in the system for collection at the nearby store. The local retailer collects the payment, becoming a Local Hero.