The brodos.net kiosk makes the largest possible portfolio available in retail stores!
This closes the gap to the huge selection available online!
Your own website, quickly and easily customizable without having to change the software code. Including homepage maker and the rapidly growing brodos.net catalog, without any maintenance required.
Just a few simple steps to your own competitive online shop!
The brodos.net catalog includes all product data, showing which products are compatible with each other, alternative products and the prices at which products can be ordered from the stocks of all well-known distributors.
Making huge product portfolios easy!
ContentCard technology makes it easy for leading distributors and retailers to sell digital products worldwide. The huge product catalog allows all important available products to be accessed.
Digital products make easy!
70% of all purchase decisions are made at the PoS. All partners have to be involved in central campaigns.
With my-store.TV, digital advertising in store is simple and up to date!
StoreShip is the reliable connection between manufacturers, suppliers, local retailers and customers.
Easily find the right retailer for the product you want and have it delivered.
The complete ERP system with CRM, all cross channel innovations and optional professional POS system - accessible easily and at all times from the Cloud.
Now cross-channel is possible for all retailers!
TOOLS
This closes the gap to the huge selection available online!
Kiosk systems
Online shop
Just a few simple steps to your own competitive online shop!
Catalog & supplier
Making huge product portfolios easy!
Digital Products
Digital products make easy!
Digital advertising
With my-store.TV, digital advertising in store is simple and up to date!
Click & Collect
Easily find the right retailer for the product you want and have it delivered.
POS system
Now cross-channel is possible for all retailers!
The book on cross-channel: "The Connected Store"
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Blog
- 40 percent of purchases made in brick and mortar stores are prepared for online
More and more purchases in brick and mortar stores are being prepared for online. According to a study conducted by the ECC Cologne, almost 40 percent of purchases made across all product categories in brick and mortar stores are made after customers have browsed for information in online shops. This figure rises to over a half for the young target group of 20 - 25 year olds. Good news for specialist retailers: only ten percent go the other way, gathering information in a brick and mortar store before finally making a purchase online. >>read more - New specialist suppliers in Marketplace and ongoing improvements to catalogue
For brick and mortar retailers, it is vital not to be left behind by the competition on the internet when it comes to pricing and the product range on offer. Thanks to the connected Marketplace, the brodos.net Kiosk allows a virtually unlimited number of products to be shown, at a price capable of competing with internet prices. We have added nearly 50,000 new products from a number of specialist suppliers, whilst continuing to work at improving both the findability of products and how recommended end customer prices are shown. >>read more - Service cards in practice: sell successfully and boost customer loyalty
During my Local Hero Tour I have received a lot of feedback concerning the topic of service at the PoS. Our partners keep coming back to this topic, as it is one of the major advantages brick and mortar retailers have over online retailers. Many people in the branch have been of the opinion “we need to sell services” for quite some time now, but the correct method just wasn’t available. At the moment we are learning how this could be done, as our experience with service cards shows that it really does work. Our partner Ralf Greulich is already using them very successfully in practice, and has enjoyed extremely positive results to date. >>read more - Cross-channel in store: kiosks are on the way in
It makes great sense to extend shelf space in store with kiosk systems, and we will increasingly find and use such systems in stores in the future. We believe that as kiosk systems become more visible in the retail sector, customers will be quick to learn that brick and mortar retailers are also able to access large product portfolios. Customers will become significantly more confident about being able to find even more unusual product options in the retail sector too. Customers are already familiar with the principle from bookshops and chemists. Many different approaches to solving these issues are currently being taken. We have therefore drawn up an overview on the basis of case studies of businesses such as Cyberport, Media Markt, Saturn or Toys”R”Us, summarising the current status of cross-channel in store. >>read more - Accessories portfolio and current trends
From protective cases to charging stations: smartphone owners use a lot of different accessories to allow them to use and fit out their mobile phones in lots of different ways. For specialist retailers in particular these are very welcome additional sales. In an interview, Raimund Veit, Head of Product Management Accessories, explains how Brodos is positioned as regards accessories. He introduces the most successful product ranges and the current trends for accessories. >>read more
