How is Brodos positioned as far as accessories are concerned?

We offer a complete range, covering every product area as far as accessories are concerned. For particularly popular items such as bags, cases, screen protectors and chargers, our portfolio covers several manufacturers in addition to our own my-eXtra quality accessories. These are the products which are sold in large quantities by our retailers.

The list of manufacturers we offer includes many very well known manufacturers and market leaders. Starting from original accessories from the large players such as Apple, Samsung, Sony, BlackBerry or Microsoft to Wiko and CAT, we offer a very wide range. Top brands of accessories are also available such as nevox, Toschiba, MyScreen Protector, Jabra, Energizer, Xtorm and many more.

All in all, we can meet virtually every request concerning the standard product ranges.

Which are the most successful product ranges?

What are my-eXtra quality accessories like?

As already mentioned, under the name my-eXtra quality accessories we offer reasonably priced products of a decent quality from the categories of chargers, bags and cases. The accessories can compete with comparable goods and are very reasonably priced, but it is still possible for retailers to make a top margin. The big advantage: the product is only available in this form from these retailers, allowing retailers to stand out, for example, from the large retail outlets. my-eXtra quality accessories are available to specialist retailers in general, not only our franchise partners.

Which other accessories are available from Brodos over and above the standard range?

The White Diamonds covers and cases inlaid with Swarovski crystals are certainly some of the more unusual accessories, or the EnerPlex solar cases which can be used to charge the iPhone using solar cells. Both brands are available almost exclusively from Brodos. I think particular mention should also be made of the docking stations from KiDiGi, which can charge the smartphone together with its protective case. This is a very handy function, meaning you don’t have to take off the protective cover every time you want to charge your phone.

What are the current trends on the accessories market?

An ongoing trend I have noticed concerns mobile charging. In my opinion, devices will be charged in future via inductive or Qi charging. A suitable micro USB or lightning cable is no longer required. All the user has to do to charge the smartphone is to lie it on the Qi charger (without connecting cable). In my experience, this is a definite trend being followed by more and more manufacturers.

Screen protectors are moving more and more towards glass. The big advantage of this is that these can be fitted without air bubbles even by inexperienced hands. They also protect the smartphone better than commonplace protective films, and touch quality lasts longer. 

Thank you very much for the interview.