( 28/11/2012 )

Dominik Brokelmann gave a detailed insight into the future with his keynote speech on “Multichannel and the Specialist Retailers of the Future.” Mutlichannel is a new buzzword, but hardly anyone knows what exactly it means. Brodos offers two approaches for successful multi-channeling: The telecommunications distributor offers retailers the option of having their store registered in Google Places, the directory of the search-engine giant. brodos.net, the POS system from the cloud, ensures that the retailer can be found online.

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