Stefan Vitzithum, COO Brodos AG

Great feedback on connected store

Four exciting roadshow weeks are behind us, during which we received a lot of positive feedback from retailers. Alongside our secret star of the show, the 32” Kiosk, the whole concept surrounding the connected store was naturally also another special highlight. It was discussed in detail during the keynote, as was Dominik Brokelmann’s newly published book, which sheds more light on the concept behind the connected store in the printed form.

Click here to view the 7 minute video summary of our roadshow!

At the roadshows we noticed that our connected store concept has been accepted very well by retailers. The resonance was positive without exception. Many retailers have already fitted out their businesses as a connected store, with a lot of them even ordering the 32” Kiosk at the roadshow. Thorsten Retzke from DSL Point in Passau is one of the retailers intending to install the new Kiosk in his store. “We are getting more and more traffic every day. More and more people are standing in front of the Kiosk to look at the products in more detail. The Kiosk includes products you just can’t get at the likes of Media Markt or Saturn. A huge advantage for us as a ‘small retailer’!”

The new 32” Kiosk as an extended shelf in store.

Customers are not only enthusiastic about the Kiosk, but also about the service cards with which retailers can showcase the services they offer. Sven Lötzsch from "Telefonmännern" is convinced: “The marketing department at Brodos has a huge headstart over the competition thanks to the services they offer.” 

Service cards bring the monetary value of the service to the customers’ attention straightaway.

Stefan Niedermaier from Elektro Niedermaier is another retailer who felt well looked after and thought that the presentations were particularly worthy of metion: “The talk on gaining and and managing employees was really interesting. Once again a number of topics were raised which we as retailers had not really paid much attention to as yet”.

Very popular: The slot “gaining and managing employees”.

The connected store lets retailers make their shop fit for the future, connecting online to offline business and bringing a huge product catalogue with more than 150,000 products into the local store thanks to the Kiosk system. Customers have a wide product range to choose from and are able to select and order products directly in store.