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Now cross-channel is possible for all retailers!
The book on cross-channel: "The Connected Store"
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CONTACT - 0049 9133 7770-800
Local Hero Tour: How can specialist retailers best position themselves for the future?
Frank Lüttjohann, CSO Sales Trade
Currently all entrepreneurs in the mobile phone sector are facing very demanding times, and are almost certainly wondering about the future of their business and how best to reposition themselves. Thanks in particular to the merger of Telefónica and E-Plus, a lot of businesses have already had to change their focus. In addition, the market is currently undergoing a fundamental consolidation phase, and the growth in online trade is increasing pressure even more. The question remains as to how the business is perceived in the region. Is the retailer seen as an independent entrepreneur or rather as a point of sale for one particular network? The topic is everywhere at the moment, but experts and distributors usually fail to give an answer.
Local Hero Tour
We would like to show you how entrepreneurs can use the changes in the market to their advantage, positioning themselves optimally as “local heroes”, i.e. experts in their region. For this reason, we have initiated a discussion platform about developments in the German telecommunications market, staging the Local Hero tour which is to be held for the first time this summer. Entrepreneurs will be invited to participate and discuss, amongst others, the following issues with me at five locations throughout Germany:
- What form should a promising business strategy take in this ever more rapidly changing market?
- How can I position myself as a local hero in my region?
- What are my alternatives?
- How can I, in my capacity as an entrepreneur, best position myself for the future?
The event is planned as follows:
9th June 2015 Hamburg
10th June 2015 Düsseldorf
17th June.2015 Munich
18th June 2015 Leipzig
23rd June 2015 Berlin
The event commences at 5:30pm in each location. Interested entrepreneurs can register directly online at www.brodos.de/events/localhero. The invitation is explicitly not only extended to Brodos partners but to all retailers in the German telecommunications sector. I am happy to arrange an individual meeting with anyone who is unable to attend on these dates.
With the local hero marketing strategy, Brodos is making specialist retailers into local experts. Thanks to the connected store, they can offer the ideal combination of the benefits of online shopping and personal, local advice.
Tuesday, 2. June 2015 -14:00 
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