Daniel Fischer, Head of Advertising

Demand has been unbelievably high since the Connected Store was launched in spring 2014. After barely being able to keep up with deliveries, we have now expanded our shop fitting team to allow us to fit one Connected Store per week. In addition, we have also recently opened our new shop furniture warehouse, offering twice as much space for furniture as our previous warehouse.

         
Our new shop furniture warehouse.

In order to deal better with the spate of orders and ensure that the Connected Stores can be fitted even more quickly, we had to create the corresponding infrastucture in addition to the new furniture warehouse. As all required pieces of furniture are available in stock ready for delivery in the large storage space, work can be started on delivering and fitting the Connected Store as soon as the planning phase is completed. This speeds up the entire process and ensures that it runs more smoothly.

Until the end of 2015, we are planning to fit out one new shop per week with the Connected Store concept. In addition, we will naturally also upgrade existing shops which have recognised the need for a Connected Store. One of the advantages of having a larger team that we are most pleased about is that we are now able to set up and convert stores at the same time.